This workshop has been designed based on hard data, research and science. The methods have been tested and proven, and most importantly it’s reproducible and can be learned by anyone!

Get More Quality New Patients and Guide Them to Yes!

How to GET them IN the door and get them to say YES!

This two-day interactive fast paced program is tailored for dentists wanting to get more new patient case acceptance without wasteful marketing expenditures. DAY 2 of this course will address issues and challenges with getting new patients in the door and getting your existing patients to say YES to treatment recommendations.

Learning Objectives:
  • Turn marketing into a science instead of a mystery.
  • Creating customized messages that differentiates you from your colleagues.
  • Selecting appropriate medium for reaching the masses.
  • Increasing staff conversions of new patient calls.
  • Patient offers to get more people to call.
  • Referral system using Dr. Robert Cialdini’s Principles of Influence.
  • Using science to increase case acceptance and guide more patients to say YES.
  • Introduction to the science and research of Dr. Robert Cialdini.
  • Ethical influence and persuasion techniques to use to decrease no shows.


Missed the event?

Click Here to Purchase Online Access

This two-day interactive, fast-paced program is tailored for dentists, their unique issues and challenges with patients, potential patients, staff, and even the competition.

“I attended a weekend training with Dr. Chris Phelps on the Cialdini principles and how they apply to not just dentistry, but in everyday life. I can sum it up in two words – ‘simply amazing!!’ And to be really brief, I’ll share three more words of wisdom – ‘take the class!’ I’m taking it again, and bringing my entire team! Thank God our paths crossed!!” -Dr. George Bare

“I have been in dentistry for over 20 years. I have learned more in this 2 day course than any other workshop, training or continuing education. I am excited to put these principles to the test in our office.” -Leslie Deerman, RDH, OM; Flint River Dental

Ethical Principles of Persuasion for Dentistry


Learn how to set the stage to decrease no shows, get more people to refer, to pay today and increase case acceptance!

The success of leaders, executives, managers, and marketers is measured by their ability to accomplish goals. Those goals are met by persuading and inspiring others to share a vision and pursue a common purpose. We live in a world where those who are the most persuasive are the most prosperous. How successful you are in your professional and personal life depends on your ability to influence others.

People used to think that to change the behavior of others took an innate skill or special “artistry” possessed by only a few. Now, because of decades of rigorously-conducted, scientific, peer-reviewed, published research, it is accepted that successful influence can be taught and learned.

The research that Dr. Robert Cialdini has pioneered is foundational in the annals of social influence. No one else has done more to make this science available and actionable.

The Principles of Persuasion (POP) Workshop is the only workshop developed by Dr. Cialdini, largely based on his book, Influence, which has sold over two million copies. Because the POP combines the science of influence with its profitable and ethical applications, it is unique.

Just as importantly, the POP “translates” the science to be easily understood and easily applied. Sometimes adding a mere word or changing a wording sequence can change the percentage of compliance by over 200%. When the science of social is available, why risk relying on any less reliable approach.


Principles of Persuasion
April 12-13, 2019


Principles of Persuasion
July 5-6, 2019


Principles of Persuasion and Moment Makers Workshops
Nov 14-16, 2019

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implant training in the usa

SPONSORED BY: OsteaReady, Banyan, Call Tracker ROI, Kettenbach

Everyday Implants for the General Dentist

You don’t have to go to a foreign country to place an implant on a live patient. The Phelps Institute allows the exclusive opportunity to come to North Carolina, even without a North Carolina license, to place an implant under our guidance on a LIVE patient. Learn Dr. Phelps’ techniques in marketing to attract more implant patients and how the science of influence sets the stage for more patients to say YES to treatment.

There is no better way to learn how to place implants safely and predictably than live patient surgery with support from The Phelps Institute.

Live Surgery Performed by All Attending Doctors

Don’t miss out! This three day course will prepare you from pre-surgical work up through your live surgery. You will be taught using only the best and most up to date techniques and technologies to ensure successful implant outcomes. Plus you will learn Dr. Phelps’ techniques to find more implant patients and how to guide them to YES. If you have heard Dr. Phelps on ‘The Relentless Dentist’ or ‘Dental Hacks’ podcasts, you know this course is not to be missed.


Check back!
Dates will be added soon!

Additional Seminars & Events

Steakhouse Seminar Bootcamp

March 28, 2019


Aug 10-17, 2019

Napa Valley Dental Couples CE & Wine Tasting Experience

Aug 30-31, 2019