Most practices have a love-hate relationship with Google reviews. We love them because they bring us a steady stream of new patients, and we hate them because it’s next to impossible to get our team to remember to ask patients to submit reviews. Once our best patients leave, their mindset shifts to the million other things they need to do, and reviews never get written.

How can we influence our teams to ask patients to write reviews, and how can we influence our best patients to leave the kind of reviews that bring new patients to our practices? We can leverage the power of ethical persuasion.

Originally published on thenew.dentist – read the full post here.