Swag Bag Recruiting: How Reciprocity Leads to New Patient Referrals

Dr. Chris PhelpsBlog

Use the principle of reciprocity to increase new patient referrals to your dental practice. How do you attract new patients to your practice? If you’re like many dentists, you focus on post card campaigns, radio advertisements, and ads in directories and newspapers. However, there’s one form of marketing that blows all of these out of the water: word of mouth. Studies have found that 92% of people will trust the … Read More

6 ways to ethically persuade a reluctant patient to follow a treatment plan

Dr. Chris PhelpsBlog

Pressuring patients to accept treatment can backfire, unless you go about it ethically and positively. As a dentist, you probably haven’t spent much time perfecting your persuasive speaking skills. After all, you’re a doctor, not a salesman. Your job is to provide treatments to people in need, not to convince someone to buy something they don’t need. To some extent you’re right … but I want to clarify some definitions … Read More

Hooking New Patients: How Data-Driven Marketing Can Increase Your Bottom Line

Dr. Chris PhelpsBlog

New patients are the lifeblood of any dental practice. According to a survey conducted by the ADA, more than a quarter of American dentists feel that they’re not busy enough and want to increase the number of patients they see. In counties with at least 1.5 million residents, 38% of dentists would like to see more patients. If you want to run a profitable practice, you need to attract new … Read More

Data for Dentists: How Hard Facts Can Help You Grow Your Practice

Dr. Chris PhelpsBlog

data for dentists

Do you want your dental practice to grow? For a dental practice, growth comes from new patients. If you want to see growth, you must understand how new patients find your practice, what makes them schedule appointments and how you can ensure new patients show up for those appointments. You may think you understand the processes that take a new patient from spotting an ad to showing up in one of your chairs, … Read More