How to Market Dental Services to a Target Audience

Dr. Chris PhelpsBlog

To get the best ROI for your budget, market your dental services to a narrowly targeted audience. Here’s how to get started. Dentists need to attract new patients to expand their practices, but not all new patients are profitable for all dentists. To market your practice efficiently, you must first decide who you’re trying to attract to your practice. For instance, after running the numbers on my practice, I realized … Read More

5 Ways Mystery Shoppers Give You Red Herrings

Dr. Chris PhelpsBlog

It’s a monthly ritual. A mystery shopper calls your practice, chats with a random staff member and delivers a score. Your staff member has been rated on a scale of one to five for her phone skills. But do the rubrics mystery shoppers use really measure the abilities of your staff? In my own practice, I’ve found that mystery shoppers often rate my most successful staff members as “ineffective,” and … Read More

How To Create a ‘Pre-suasive’ Dental Practice

Dr. Chris PhelpsBlog

Creating the right atmosphere can help patients feel more at ease. As a Cialdini-certified trainer, I help other dentists learn about Dr. Robert Cialdini’s principles of ethical persuasion and apply them in their dental practices. Ethical persuasion is an essential part of being a great clinician. You can’t help your patients unless you can persuade them to accept your diagnosis and treatment plans. Cialdini discovered that ethical persuasion is based … Read More

Why Your Dentist is Focused on the Future

Dr. Chris PhelpsBlog

Let me tell you a quick secret about reconstructive dentistry. Every reconstructive procedure has its roots in a tragedy. Most dentists hate reconstructive work. We’re good at it. We’re happy that we can restore lost function and replace lost smiles but we’d be happier if our patients never lost or damaged teeth to begin with. In an ideal world, no one would suffer from dental caries, no one would deal … Read More