Marketing Mojo: 5 reasons why good dentists can’t afford to ignore marketing

Dr. Chris PhelpsBlog

For many dentists, marketing is a dirty word. If you’d wanted to spend your time thinking about advertisements, returns on investment and conversions, you’d have gone to business school, not dental school. However, if you’re a good dentist who cares about your patients, it’s time to learn about the basics of marketing. Here are five reasons why you can’t afford to ignore your marketing in the coming decades. Dental insurance … Read More

What a Good Working Interview Looks Like

Dr. Chris PhelpsBlog

Working interviews are not all bad. There are many benefits if done correctly. What benefits can they provide? Gives potential employees a chance to see and learn about your office phone and computer systems. Even if someone has worked with a similar system in another environment, there’s no substitute for getting to know the system during the course of a working day. Your existing employees can teach the candidate a … Read More

How phone skills can make or break your practice

Dr. Chris PhelpsBlog

The perils —and power—of the telephone handoff. Researchers from the University of Edinburgh recently published an in-depth analysis of 2009’s Air France Flight 447 Tragedy and what went wrong. The whole piece is worth a read, but in the end the group boiled the problem down to a problem in the interaction between automation and humans. Automated systems are great. They save time. They give us the power to make … Read More

5 Phone Habits to Increase New Patient Yield

Dr. Chris PhelpsBlog

Improving staff phone habits can dramatically increase your new patient yield. Here’s where to start. How do you get new patients in the door? You may try to attract them with ads and outreach, or with an excellent website. However, if prospective patients can’t book an appointment quickly and easily, you’ll never see them in the office. For many people who haven’t been to the dentist in a while, making … Read More