Missed appointments are expensive. You’ve left a space in your day for a specific patient, and when that patient fails to show, you lose productivity and increase your stress level. Sure, you might have a list of other things to work on while you fill the gap, but ideally, your number of no-shows should be very low, and limited to unavoidable events like illness. No-shows are not simply an unavoidable … Read More
What the Science of Influence and Persuasion Says about Google Reviews
Most practices have a love-hate relationship with Google reviews. We love them because they bring us a steady stream of new patients, and we hate them because it’s next to impossible to get our team to remember to ask patients to submit reviews. Once our best patients leave, their mindset shifts to the million other things they need to do, and reviews never get written. How can we influence our … Read More
Here’s Why You’re Wasting Your Marketing Budget … and how to fix it
I love marketing. I was one of the first practices in my area to enthusiastically embrace marketing. I’m always trying out new ideas, adding as many of Dr. Robert Cialdini’s 6 Principles of Persuasion as I can while testing new forms of marketing. I track campaigns, analyze the results and then make my next marketing moves accordingly. So how can I be so sure that most readers are wasting their marketing budgets? … Read More
Baby boomers: An underserved population ripe for dental outreach
Reaching out to baby boomers could give your practice a big boost. As I’ve said on many occasions, if you want to survive in today’s tough economy, you need to attract new patients and grow your practice. “How can I grow,” you wonder, “when everyone already has a dentist?” I’m going to let you in on a secret. Not everyone has a regular dentist or gets their teeth cleaned twice … Read More