Here’s Why You’re Wasting Your Marketing Budget … and how to fix it

Dr. Chris PhelpsBlog

I love marketing. I was one of the first practices in my area to enthusiastically embrace marketing. I’m always trying out new ideas, adding as many of Dr. Robert Cialdini’s 6 Principles of Persuasion as I can while testing new forms of marketing. I track campaigns, analyze the results and then make my next marketing moves accordingly.  So how can I be so sure that most readers are wasting their marketing budgets? … Read More

Baby boomers: An underserved population ripe for dental outreach

Dr. Chris PhelpsBlog

Reaching out to baby boomers could give your practice a big boost. As I’ve said on many occasions, if you want to survive in today’s tough economy, you need to attract new patients and grow your practice. “How can I grow,” you wonder, “when everyone already has a dentist?” I’m going to let you in on a secret. Not everyone has a regular dentist or gets their teeth cleaned twice … Read More

Marketing Mojo: 5 reasons why good dentists can’t afford to ignore marketing

Dr. Chris PhelpsBlog

For many dentists, marketing is a dirty word. If you’d wanted to spend your time thinking about advertisements, returns on investment and conversions, you’d have gone to business school, not dental school. However, if you’re a good dentist who cares about your patients, it’s time to learn about the basics of marketing. Here are five reasons why you can’t afford to ignore your marketing in the coming decades. Dental insurance … Read More

What a Good Working Interview Looks Like

Dr. Chris PhelpsBlog

Working interviews are not all bad. There are many benefits if done correctly. What benefits can they provide? Gives potential employees a chance to see and learn about your office phone and computer systems. Even if someone has worked with a similar system in another environment, there’s no substitute for getting to know the system during the course of a working day. Your existing employees can teach the candidate a … Read More