How and When to Use Cialdini’s Principle of Reciprocity to Ethically Influence Patients to Say Yes

Dr. Chris PhelpsBlog

cialdinis-principles

How many times have you seen “free teeth whitening with new patient exam” plastered across a colleague’s web page or advertisement? Or, how many of us have tried it? I hear consultants tell their dentists to run such giveaways to drive new patients to their practices all the time. So what is wrong with enticing people with a gift such as this to get them through the door? The problem … Read More

How to Grow Your Practice with Wine, Cheese and a Dental Savings Plan

Dr. Chris PhelpsBlog

grow your practice with wine and cheese

If you were an early adopter of dental savings plans, the opportunity to capture an untapped fee for service market was exciting. We know among adults over 45, 59 percent are uninsured. It should be an easy sell right? It is important to point out that a dental savings plan is not a dental discount plan, nor is it an in-house financing plan like CareCredit. In-house savings plans are based … Read More