How To Create a ‘Pre-suasive’ Dental Practice

Dr. Chris PhelpsBlog

Creating the right atmosphere can help patients feel more at ease. As a Cialdini-certified trainer, I help other dentists learn about Dr. Robert Cialdini’s principles of ethical persuasion and apply them in their dental practices. Ethical persuasion is an essential part of being a great clinician. You can’t help your patients unless you can persuade them to accept your diagnosis and treatment plans. Cialdini discovered that ethical persuasion is based … Read More

Why Your Dentist is Focused on the Future

Dr. Chris PhelpsBlog

Let me tell you a quick secret about reconstructive dentistry. Every reconstructive procedure has its roots in a tragedy. Most dentists hate reconstructive work. We’re good at it. We’re happy that we can restore lost function and replace lost smiles but we’d be happier if our patients never lost or damaged teeth to begin with. In an ideal world, no one would suffer from dental caries, no one would deal … Read More

How the Kolbe Assessment Helps Me Build a Better Dental Team

Dr. Chris PhelpsBlog

You’ve posted a job, collected resumes, and held interviews. You’ve narrowed the pool of applicants from hundreds down to a handful. The remaining candidates are all conscientious, seem to have pleasant personalities, and have excellent work histories and references. How can you tell which of these people are only a good fit on paper, and which will be the right fit for your office, its routines, and its staff? In … Read More

Your Number is Not Your Brand, It’s Data

Dr. Chris PhelpsBlog

I recently heard from a dentist who’s fundamentally opposed to call tracker programs.  His reasoning is that he’s got a great number, you know, something like  1-800-TOOTHER. (This is not his real number. In fact, a quick Google search says that it’s available, so if you want to ignore my advice, stop reading now and go reserve your new phone number.) He puts his number on his toothbrushes and on … Read More